The company Nudie has been called a fashion wonder, export success and the success story. But the founder and head designer Maria Erixon Levin came to a point when the pace was too high. The path from zero to 60 profitable jeans models - all in 100 percent organic cotton - has not been easy sailing.
Original article published in Swedish daily "Svenska Dagbladet" by Emmylou Tuvhag.
Photo: Therese Jahnson
Translated with Google Translate.
On the train between Stockholm and Gothenburg,