I've been thinking. I do that a lot. Specifically, though, I've been thinking about the "organic" denim that nudie sells. I have a farmer friend, here in the UK, who specialises in organic food and cosmetics. He tells me that food described as "organic" has to comply with a set of organic standards and should specify what set it complies with; usually organic food from the UK complies with Soil Association or Organic Farmers and Growers standards. However, he says, with cosmetics etc "organic" can legally mean very little, possibly just that the product contains plant-based products and that, if he wanted to, he could legally put all manner of chemicals into his organic cosmetics (not that he does). So, has nudie ever stated what it means by "organic"? Is the cotton non-GM, pesticide and artificial fertiliser free, as we'd hope, or what?