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Concret
26th October 2010, 00:23
I was today at the WE shop in Asmterdam. If you are not familiar with this clothes chain company, it is similar to ZARA: cheap clothes in big quantities with a average fashion style, popular. And i found this:
http://farm5.static.flickr.com/4125/5115114547_24e96f8629.jpg (http://www.flickr.com/photos/41237935@N04/5115114547/)
DSC00811 (http://www.flickr.com/photos/41237935@N04/5115114547/) by
][url=http://www.flickr.com/photos/41237935@N04/5115112663/]http://farm2.static.flickr.com/1217/5115112663_5f7ae8c8fa.jpg (http://www.flickr.com/people/41237935@N04/)
DSC00814 (http://www.flickr.com/photos/41237935@N04/5115112663/) by [url=http://www.flickr.com/people/41237935@N04/]

It was a selvedge jean. From about 12 or 13 oz. and it felt as a one wash due the softness of the denim. This garment was from the actual winter collection.
Is selvedge doomed to be consume for the masses as a new hype?

DoitsuJin
26th October 2010, 00:52
Gap, JCrew, Old Navy, H&M...

This is nothing new at all man.

Concret
26th October 2010, 01:11
^thats is in North america. Here in Europe it's new..bummer

DoitsuJin
26th October 2010, 03:14
Well, you didn't really specify Europe in your op so how am I supposed to know that man? :p I thought nudies were big in Europe anyway...

Regardless, I wouldn't be worried about what other people are wearing man.

Concret
26th October 2010, 03:23
^you are right, my mistake. Should said im in Europe

hippopatamus
26th October 2010, 05:19
topman also have a selvage line if i not mistaken

Max Power
26th October 2010, 10:50
I don't think it's a new trend, as the mass won't understand about the production and history of selvage denim. Even here in this forum some don't. For the mass there are two things important (and I generalize here, which you should never do :-D):

1.) the price --> high price means good quality and if I can afford a higher priced jean than you, I win
2.) the design --> the more expensive or extravagant a jeans looks, the better it must be

Otherwise I can't understand the succes of True Religion, Diesel or Humör. Cheap Selvage doesn't contribute per se to these points, unless it's a pre-distressed selvage jeans, but then the design will be more important than the production itself. Just my opinion.

Benzak
26th October 2010, 11:37
H&M already sold selvage jeans in Holland 6 years ago, same as GAP, Cheap Monday and other low-budget "labels". It is a very big misconception that selvage = quality nowadays. I'd have to disagree with Max above, I think selvage has become a fashion thing, albeit that the mass doesn't have a clue what's the purpose of the coloured edge. Also, these labels are abusing the ignorance of the majority of people that have some understanding of selvage but can't see the difference between quality and crap.

But my guess is that this whole thing will blow over once the mass experiences that their 60 euro selvage jeans are just crap (as they probably 'help' it by washing too soon as well - which shouldn't be a problem with high quality fabric, but another story)

BTW, the only cheap selvage that is of nice quality is Uniqlo; not top notch, but Kaihara has high standards.

Concret
26th October 2010, 12:51
I didn't know that H&M sold selvedge, but i'm agree the the mass wouldn't recognize a good selvedge(or for instance, a selvedge)if they see it. They would just look at the red edge and maybe link it with a sort of underground denim hype.
That pair of jeans i tried were indeed cheap quality selvedge. One more time, misinformation to the mass about a good fabric for the sake to wanting to show that there is an effort to be actual in the fashion world.

beautiful_FrEaK
26th October 2010, 13:37
would lead us also to the topic of "real" selvage denim woven on 30" shuttle looms and "fake" selvage denim which also ca be woven on modern looms (projectile that is, Benzak?!)

Concret
26th October 2010, 14:05
^true, that would be the main difference imo

I went also yesterday to Tenue de Nimes, Amsterdam. There i was talking about denim with one of the owners, nice to see that some retailers have a true knowledge about it. Wonder if someone in the WE store was able to define what selvedge is.

Nudude
26th October 2010, 15:53
^true, that would be the main difference imo

Tenue de Nimes, Amsterdam.

Off: they carry IH right? At least that's what I've read.. Did you see any IH stuff?

On: I just don't see the purpose of this thread? Just let people wear the stuff they want. I don't see this selvedge denim thing turning into a hype at all. This is going on for ages and it has never ever turned into a hype before. Even Nudie is not the main brand over here and that means a lot. I mostly see Gstar Chasin Diesel Replay and all that crap, but hey each to his own, right? Anyway, I have this love and appreciation for Japanese denim for several years now and I don't really care what other people like or dislike.

Benzak
26th October 2010, 17:54
@b_F: projectile it is :-) BUT they use (modern) shuttle looms as well, but with cheap raw materials like weak indigo dye, airjet spun yarns etc AND buy in great quantities, so the price is quite low for these big labels. also, they have their own stores (as brands use the wholesale principle which adds another chain) so total margins are much lower.

hence the final retail price..

Greeneye
26th October 2010, 20:09
I tought of making this thread myself when i saw a poster of a jean with overexposed selvage at the new yorker

(For non dutchies it is a store cheaper and qualitywise below H&M)

Really nobody cares about selvage these days..they not gonna look for it
(like i do when i'm looking through those store:cool:)

How much was that WE jeans?
Need a nice one for work..

Greeneye
26th October 2010, 21:02
http://i54.tinypic.com/2dioois.jpg

Just saw this :-?
(Site like facebook)

I knew this guy... he was/is some guido
Makes me wondering if het understands the principials of dry denim

Concret
26th October 2010, 23:13
Off: they carry IH right? At least that's what I've read.. Did you see any IH stuff?

On: I just don't see the purpose of this thread? Just let people wear the stuff they want. I don't see this selvedge denim thing turning into a hype at all. This is going on for ages and it has never ever turned into a hype before. Even Nudie is not the main brand over here and that means a lot. I mostly see Gstar Chasin Diesel Replay and all that crap, but hey each to his own, right? Anyway, I have this love and appreciation for Japanese denim for several years now and I don't really care what other people like or dislike.

Yes, they sell IH, was one 21oz. pair.

Concret
26th October 2010, 23:15
How much was that WE jeans?
Need a nice one for work..[/QUOTE]

They were 69.95 euros

Nudude
28th October 2010, 15:06
Yes, they sell IH, was one 21oz. pair.

I guess that would've been the 634 right? But no shirts, jackets and other stuff? Anyway, might take a visit when I'm around. Looks like a nice store.

Greeneye
28th October 2010, 15:24
I guess that would've been the 634 right? But no shirts, jackets and other stuff? Anyway, might take a visit when I'm around. Looks like a nice store.
Tenue de Nimes is indeed a great store which looks also great..